The Macbook air ad is an ad that describes Macbook Air, its advantages
and specifications. It takes pride in its size, weight, and battery capacity.
It also says that it is the most purchasable Macbook. I personally don’t think
I can make an ad similar to that. But nothing is impossible for IKEA.
IKEA comes with similar ad called the ‘2015 IKEA Catalog
Bookbook’. It is fashioned like professional ad and very similar to the Macbook
Air ad. As you know, IKEA is a home furnishing and decoration store. How come
it made a similar ad to the tech company Apple’s Macbook Air? Well, it’s
simple. The ‘2015 IKEA Catalog Bookbook’ is not a legitimate ad to begin with. It’s
a parody a parody towards the Macbook Air. The point of Macbook Air ad is to
help boost the sales and the prospective customers for its specification and
overview of the product. And I think it works pretty well in terms of boosting
the sales, otherwise it won’t be as popular. As for the point of catalog ad?
Well, I think it was made for fun. It’s not about copycat, being inspired or
plagiarism. It’s a parody. I think IKEA ‘s 2-15 Catalog Bookbook ad was made to
mock Macbook Air ad. The parody comes with some similarities: the crew talk, the
specification and even instructions. In my opinion, it certainly doesn’t boost
the sale of the product itself because it’s free. However, it might help the
sales of the furniture.
As I said before, I think IKEA made the ad a parody towards
Apple on purpose. I can’t decide which ad is better because although the ads look
similar, they are completely different. If the ad is about Macbook Air VS Windows
ad, I can compare them and decide which is better. The Macbook Air ad is
serious, on the contrary, IKEA ad is full of jokes
Written by Gandhi Anindito
HI3/ Term 4-2014
Tags:
Student Corner
